About EVA
We are business catalysts who craft and execute product, marketing, technology, and ecosystem-led growth strategies. We are not just an advisory practice. We roll up our sleeves and deliver results.
Operators Turned Advisors
We have sat in your seat. We understand the pressure, the uncertainty, and the critical decisions that make-or-break scale-ups.
Battle Tested Experience
40+ years of combined expertise across Amazon, Nykaa, Urban Ladder, HSBC, and Discovery—with a proven track record of scaling businesses across sectors and geographies.
Our Sweet Spot
Early and growth-stage companies that need to break through their growth ceiling and reach the next inflection point.
Partners
Customer Growth Leadership
Established and led the Customer Growth and Lifecycle Management organizations for both Nykaa and Amazon India, driving millions in incremental revenue
Loyalty and Retention Expertise
Designed and launched Nykaa's tiered loyalty program, significantly improving customer lifetime value and repeat purchase rates
Strategic Growth Initiatives
Drove growth through cross-functional initiatives including geographic expansion frameworks, low-ASP business models, and optimization of delivery, pricing, and returns
Finance and Investment Acumen
Managed strategic investments for Prime, Delivery Experience, Customer Engagement, and Digital Marketing as a senior finance leader at Amazon
Private Brands Pioneer
Built Amazon India's Private Brands business, launching global brands like AmazonBasics and developing India-first brands like Solimo and Vedaka across lakhs of products
New Venture Leadership
Led the launch of Amazon Food, Amazon India's strategic entry into hyperlocal food delivery from restaurants
Supply Chain Innovation
Launched and scaled Amazon Warehousing and Distribution, externalizing Amazon North America's distribution center capabilities for third-party sellers
Global Product Strategy
Served as Global Product Leader for Supply Chain by Amazon, conceptualizing and launching an end-to-end supply chain solution serving businesses worldwide
